Yuzi is a postnatal retreat business in Seattle, Washington, supporting women in the months after their babies are born. The retreat launched in May of 2024 with a website and logo. When I joined the team, one of the first tasks I recommended was a website redesign. We wanted the website to be more mobile-friendly, with a streamlined message and value proposition, and a clearer call to action.

I started my process with an audit of the others in the postnatal digital space, then developed wireframes to simplify site structure. I led team workshops on brand, and developed a moodboard for updated brand visuals. I organized and art directed a photoshoot for brand photography, which I included in the updated website visual design along with the updated brand palette.

My role in the project:

• Competitor research

• Information architecture / UX

• Brand refresh

• Photoshoot planning and art direction

• Visual design of website

• Developer support to implement