Knead is a new-to-market cat bed brand with a unique appeal to arthritic cats. When I joined the project in late 2023, the team’s first product, The Knead Therapeutic Bed, was in production but the brand work and website work were in early stages. Alongside a product leader, a copywriter, and a brand designer over 8 months, I developed the website’s content strategy and design, and I worked with a remote developer to build it in Shopify. The site is now live, and the product is making its way to cat owners in Australia and the US.

My role in the project:

• Information architecture / UX

• Content strategy

• Shopify store setup

• Dev support for custom work

• Support with Art Direction on photoshoot

• Collaboration with brand designer to translate to UI