Wine Bus West
A friend reached out about a burgeoning business idea she had, combining her interest and knowledge of wine with tour planning in the Washington area. She wanted it to feel fresh and upbeat, honoring the culture of wine without being stuffy or pretentious. We landed on a lettered logo with accompanying illustrations. The color palette drew from wine and vineyard colors with a slight punch and vibrancy.
Logo
When Robyn approached me, we explored a variety of options, from modern vectors and text treatments to more organic. She kept gravitating toward illustrated elements, so we landed on an illustration with lettering as the final logo.
Printed materials
The color palette pulled from brighter shades inspired by vineyards and wine, with the primary being this deep magenta. For printed materials, the logo would take on this shade, and in business cards it would be knocked out to white.
Web concepts
Though Robyn did not launch a website as part of this scope, I did provide some concepts for how the brand could appear in a website and social media accounts.